ING Vysya Life Insurance (ING Life), a part of the ING Group the world’s largest financial services corporation* entered the private life insurance industry in India in September 2001. Headquartered at Bangalore, ING Life India is staffed by over 6,000 employees and services more than 10 lakhs customers.
ING Life India is a joint venture between ING Group (ING Insurance International B.V.), Exide Industries, Ambuja Cements Limited and Enam Group.
ING Life has a pan India network, and distributes its products through two channels, the Tied Agency Force and the Alternate Channel. The Tied Agency force comprises of over 60,000 ING Life Advisors, spread across the country. The channel has branches in 234 cities, and 366 sales teams across the country. The Alternate Channels business within ING Life is one of the fastest growing distribution channels. The company currently has tie ups with over 200 cooperative bank across the country. The Alternate Channels division has Bancassurance (ING Vysya Bank), Referral Banks, Corporate Agents, Brokers and SMINCE.
* Source: Fortune Global 500, 2009
About ING
Group
ING is a global financial institution of Dutch origin offering banking, insurance and asset management to over 85 million private, corporate and institutional clients in over 40 countries. With a diverse workforce of approximately 130,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.
About ING in India
ING operates through three businesses in India, ING Vysya Life Insurance, ING Vysya Bank and ING Investment Management. ING Vysya Bank is a premier private sector bank with over 76-year heritage and 1.5 million satisfied customers. ING Investment Management believes in providing investors with the knowledge & opportunity to manage their future easily.
At ING Life, our mission is ‘To set the standard in helping our customers manage their financial future.’
Our business is driven on our values of Optimism, Knowledgeable, Trustworthy and Transparent.
Optimism: We bear an approach of ‘Optimism’ towards our company, towards each other, in our products and in our care for our customer’s interests.
Knowledgeable: We cultivate the knowledgeable value through our robust way of working, sharing and actively communicating.
Trustworthy: We deliver trustworthiness by doing the ‘right things in right way’, by delivering an ‘easier’ customer experience and by being a socially responsible corporate.
Transparent: Our value of ‘transparent’ drives our actions, reflects in our products and services.
Our values are personified by our people through a set of ‘Personality aspects’. These personality aspects are: Positive, Professional, Accountable and Transparent.
Positive: ING Life India employees live its value of optimism by bearing a positive and can-do attitude to their work.
Professional: At ING Life India, we expect the highest standard of professional behavior by providing professional advice to customers, by treating customers equitably, abide by company’s culture and act with compliance.
Accountable: ING Life India expects employees to be accountable for their actions, words and decisions such that it builds their personal integrity and fosters ING Life India’s value of trustworthiness.
Straightforward: ING Life India expects employees to be straightforward in their conduct and work while dealing with customers and colleagues.
The Brand Essence of ING Life is, ‘Experience the joy of fulfilling your responsibility’. This essence is captured in the unique brand positioning ‘Mera Farz’, developed in 2007. This positioning means, ING Life helps its customers fulfill their responsibilities as provider towards themselves and their families. As part of the ING Group, the world’s largest financial services company, ING Life provides its customers with the strength, reliability and the right balance between long-term savings, security & reasonable returns.
This powerful positioning has helped ING Life create a distinct identity for itself. The latest brand campaign in 2008 portrays how key life-stages in our lives, such as marriage, birth of a child, children’s education, retirement, bring unexpected financial worries along with happiness. However, we can overcome these burdens with prudent financial planning and a helping hand from ING Life, thus fulfilling our responsibilities towards our family.
ING Life follows a "customer centric approach" while designing its products. The Company's product portfolio offers products that cater to every financial requirement, at all life stages. ING Life has developed an exclusive tool - the LifeMakerTM a simple tool which helps our customers choose a plan most suitable to them, based on their needs, requirements and current life stage. This tool helps build a complete financial plan for life at every lifestage, whether the requirement is Protection, Savings, Retirement or Investment.
